360 Vídeo: virtual reality has landed.

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13 September, 2017
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26 September, 2017

360 Vídeo: virtual reality has landed.

/360 video is created by one or two spheric videos, depending on the type of camera we use.

360 video is already a reality. Each day there are more platforms and devices adaptable to this kind of audiovisual product, which little by little has been entering our homes. Almost without realizing it, the majority of us have a device which allows us to live an inmersive experience.

But ¿how to create a 360 video? ¿can we do it at home? The answer to the second question is an absolute “yes”. There are multiple cameras for domestic use, at a competitive price which offer a medium quality. Normally these cameras generate formats which can be manipulated with their brand’s apps and which count with very limited options. If what we want is a professional quality and a wide range of edition options, this is the moment of focusing in the first question to understand what is a 360 video and its possibilities within the business scope.

360 video is created by one or two spheric videos, depending on the type of camera we use. There are domestic cameras with one objective only which cover an angle of 235º, cameras with two objectives of 180º each… and even professional cameras with 6 or 8 objectives or even handmade designed rigs which provide a higher quality.

These videos are “sewed” one to another creating one single video scene through the stitching technique. This plane video (equirectangular), will later on provide us the inmersive experience we are looking for. In this stitching process, we will be able to analize the high or low quality of the final product. The number of the objectives and the kind of sewing (manual or automatic software) will have a great influence on the final effect.

The 360 video can be edited as a conventional video. A software such as Final Cut Pro, Adobre Premiere or Adobe After Effects allow us to povide the final touch in a professional level which each video demand. You can watch an example of our design edition team here.

/In 2017, the 360 video market has just started to grow.

After the capture of spheric images, the stitching which creates a plane video and the edition, the fourth step to obtain an inmersive experience is to choose a video player with 360 technology. Here we have several options such as the specific players which come with domestic cameras, designed only to reproduce videos in the device in which they come in; players with their own technology for them to be included in the client’s website or social media players such as Facebook or Youtube, which are compatible with the majority of devices.

In 2017, the 360 video market has just started to grow. This evolution can be seen, for example, in the extense production of videoclips in 360 of important international artists, musical experiences or inmersive sportive events or in the landing of new platforms of exclusive content in 360 such as Dream TV.

In Live! Audiovisual we have been experimenting with 360 technology for years. These investigations have yield results such as the creation of a camera rig with an equirectangular shot with 4K quality. Our curiosity in this area has materialized, for example, in the first press conference in 360 in our country or the inmersive video clip of Miss Dandy, a musical group which is about to be launched. If you’d like more information about this technology adapted to your company and needs, please do not hesitate in contacting us.