Last 22nd of June, Live! Audiovisual connected three cinemas distributed throughout the spanish geography, to move forward into the multiheadquarter world. The advertising agency Shackleton trusted us the act of one of their most important accounts. A technological challenge in which there were more than 100 professionals involved.

Live! was in charge of the entire production of the event: production, streaming, graphism, decoration, illumination, sound…. A complex production, in this case, multiplied by thirdteen.

The challenge of this multiheadquarter act was the connection with IP of the thirdteen cinemas for more than 1500 attendees, so they could enjoy this event in an unusual manner up until now in Spain: with FullHD and with an adjusted size to each cinema’s screen.

Five of the cinemas had a bidirectional communication. The other 8 cinemas projected the produced signal of the event in their cinema’s screen, in Full HD as well. Furthermore, the publication of the streaming was done privately and exclusively for 900 other users, for them to follow the event from anywhere in the world and with any device.